Customer insight – understand the customer

How well do you really understand your current and potential customers?

Do you translate this customer insight into your entire marketing and business strategy?

Do you understand how your brand is perceived by: customers, potential customers, suppliers, partners and stakeholders?

How is the brand perceived within the organisation itself?

Does your brand deliver a consistent customer experience at every “touch point”?

How well do you understand your stakeholders and the influence that they have on your overall business success?

Bespoke Marketing will work with you to understand some of the fundamental questions about your customers and stakeholders. Our marketing approach is holistic, not only will we be able to unlock the vital information that exists both inside and outside the organisation, but also we have the capability to interpret this customer insight into what it actually means to marketing your business.

This customer insight process may involve:

• the buying process and buyer behaviour
• stakeholder influence
• brand value, brand development and brand experience
• proposition development and customer engagement
• communications messages and channels
• existing market segmentation and identifying new ways of segmenting your customers
• understanding the information that exists already within your organisation
• detailed primary research to fill in any gaps in understanding
• we have extensive expertise in also finding and assessing secondary research
• developing a programme that will enable you to continue to benefit and retain an ongoing understanding of your customers.