Marketing Strategy

Do you need a marketing strategy that really helps deliver your organisational/business objectives?

Are you using customer segmentation to maximise your opportunities?

Are you so busy delivering tactical marketing activities that you don't have time to develop the strategy?

Is your business undergoing significant change that requires a rethink of the marketing strategy?

Do you need a marketing strategy but have no one available to develop it?

We believe that an organisation can only really achieve a realistic marketing strategy if it takes a business wide approach to its development. This means that we need to combine a real insight into the market context in the broadest sense with the overall business objectives, capabilities and constraints. A marketing strategy is also only of value if it has customer segmentation at its heart and is translated into a plan that can be delivered – we have a unique ability to work and develop our thinking at a strategic level, but also understand the nuts and bolts of delivery.

Typically, a marketing strategy project will involve us in:

• Working with you to understand your overall business strategy and how the marketing strategy can support delivery of the organisational aims.
• Developing creative and insightful ideas on customer segmentation and how this can benefit your organisation.
• Analysis of the external and internal environments.
• Market, customer and competitor understanding research.
• Understanding of your various stakeholders and how they can impact your marketing strategy and reputation.
• Analysis of your product / service offer and portfolio mix, proposition, performance and lifecycle.
• Recommending the most effective marketing channels to use and how best to measure their effectiveness.
• Use, need and capability of resources from an HR perspective, best structure to support your marketing strategy and the overall requirements of the business - internal and external.